Unraveling the Art of Balance

To create a game that satisfies and, at the same time, defies the majority of its audience while not frustrating neither boring them it’s an incredibly difficult thing to achieve. A lot of external factors must be taken into consideration, like the genre of the game, the user’s age, and even the marketing campaign. We’ll share our experiences trying to create this balance and hopefully, together, we’ll come up with a formula that might help developers for future creations and gamers that seek to appreciate them from a different perspective.


Jorge Garcia [Director, Mecha Studios], Adolfo Aguirre [PR, HyperBeard Games], Antonio Uribe [Managing Director, HyperBeard Games], Antonio Gutierrez [Developer, Bromio], Samir Duran [Project Manager, Bromio]