The Long and Short of It: Designing for Launch and Longevity

Planning short term and long term goals for mobile games, and how that effects different disciplines on the team (design, community, and the economy of the game.)


Deanna Jones [Community & Branding Manager, EA], Adriaan Noordzij [Senior Product Manager, Daybreak Games], Jeferson Valadares [GM/VP, Bandai Namco], Justin Jones [Creative Director, EA]